5 Ways to Stretch your Content

Written by: Haydn Morgans | Nov 10, 2021

It’s mad if you really think about it. Sometimes you can spend hours on a piece of content and then just relegate it to a blog or a video.

Good marketing stretches content, re-uses and rehashes your information to squeeze every drop of juice out of it.

1. Break it down into social posts.

The social algorithms favour posts without links. Why not take snippets from your content and repurpose into clips or posts.

2. Create a video from it.

If you’ve made a particularly good piece of written content then get in front of your phone camera and re-do it as video (Upload onto stories, TikTok, LinkedIn or YouTube?)

3. Create an infographic

Have you used data, or found some clever insights. Why not hire a graphic designer to create an infographic. Allow other companies to embed it as content on their website and get a good backlink.

4. Make it into a slide deck or carousel

Make it into an easy to slide mini-presentation perfect for uploading to LinkedIn!

5. Turn it into audio content, guest a podcast or start your own?

Get a guest spot on a relevant podcast and share what you’ve learnt? Or if you’re thinking of starting your own podcast, discuss the topic on that!