We share the latest insights thoughts and company news.

It’s time for another adventure into the world of story branding, this time with a look inside Donald Miller’s Building A Story Brand: Clarify Your Message So Customers Will Listen. 

Find out how to optimise your WordPress website with an SMTP to boost your emails

Hey you. Are you ready to change your life? Then it’s time to dive into Paul Arden’s It’s Not How Good You Are, It’s How Good You Want To Be.

After a brief hiatus to move house (aka two months of utter mayhem in the Soph Reads Stuff habitat), I’m back with a review of another industry favourite. This time I’ve taken on Oversubscribed by Daniel Priestley – and I managed not to cry while I read it, which was a pleasant relief after the emotional carnage that was Creativity Inc.

LinkedIn is a key tool for recruiters. But what about their paid ads? Are you using them? Are you using them well? Learn how to in this blog.

It’s no secret that podcasts are powerful content machines for the recruitment industry. They’re easy to set up, host and promote, but how do you keep that momentum going when you’ve reached 30, 40 or even 50 guests? 

In the recruitment marketing industry there are plenty of opportunities to take on the role of Marketing Manager. On Episode 17 of The Skill Point Podcast we spoke to Jade Brar-Haase, the Marketing Director of Murray McIntosh & Associates, about her experiences in the sector.

Marketing is a creative industry. But what happens when you’re struggling to find that creative spark? On Episode 16 of The Skill Point Podcast we spoke to Jess Cook, the Head of Content at LASSO and Co-host of That’s Marketing, Baby, about how to keep creativity at the centre of your work. 

“What’s wrong? Why are you crying?” It was a Wednesday afternoon and I was working from home, curled up on the sofa with a book and my partner. “It’s stupid, and you’re going to laugh at me.”

How do you know if your marketing is working? 
Measuring your return on investment (ROI) is the most effective way to find out if your marketing efforts are performing properly. 
But how do you do that?

What’s the point of marketing? 

Whether you’re advertising your products and services or building brand awareness, the aim of marketing is to get your company in front of more people. Ultimately, it’s to grow your business.

Social selling is a topic that’s been sweeping the recruitment marketing circle recently. Whether you’re selling your recruitment company’s services or promoting your podcast, sharing it on social platforms is rapidly becoming one of the most effective ways to get the word out. 

If you’re marketing your recruitment company, chances are that you’re running a podcast. They’re a brilliant way to engage with your clients and candidates while building a name for yourself within the industry.

Events are a powerful tool for recruiters to grow your talent pools and market your solutions. 

On Episode 11 of the Skill Point Podcast we spoke to Elle Nash, the Senior Marketing Executive at Camino Partners Ltd, about how to create effective events that provide value for you and your audience.

We bang our metaphorical drum about value-adding content all the time. It’s the key to successful marketing, because it’s the difference between screaming into the void and creating compelling content that drives conversions.

Welcome back to Soph Reads Stuff! In a shocking turn of events, I’ve found a book I didn’t like. That’s not to say it was terrible – there were definitely some good bits – but there were so many issues with the book that I have to give it the lowest rating to date.

Reputation is an essential part of the recruitment industry. Because we rely on a relationship-based business model, how people perceive us will play a big part in how successful we are

Why should you care about content marketing? We’re facing an economic crisis, and during these periods, marketing is one of the first departments that companies cut funding for.

Relationships are an essential part of marketing. As we’ve said before, people want to buy from people, so presenting your company as a human presence will create a far more engaged audience than stale, corporate branding.

You’ve probably heard of the term ‘candidate experience’ bouncing around the recruitment industry. Have you ever thought about your customer journey though? On Episode 6 of the Skill Point Podcast we spoke to Rich Evans about how we can utilise the customer journey to our advantage across recruitment.

We all love a good podcast. They’re entertaining, educational, and easy to consume. They’re also surprisingly easy to produce. On Episode 5 of the Skill Point Podcast we spoke to Hishem Azzouz, the founder and host of Recruitment Mentors, about his dos and don’ts for recording a great podcast.

Hey friends! I’m back with the third Soph Reads Stuff blog and we’re tackling a big one – the marketing heavyweight that is Everybody Writes by Ann Handley. 

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