We share the latest insights thoughts and company news.
Soph Reads Stuff – Oversubscribed: How to Get People Lining Up to do Business With You
After a brief hiatus to move house (aka two months of utter mayhem in the Soph Reads Stuff habitat), I’m back with a review of another industry favourite. This time I’ve taken on Oversubscribed by Daniel Priestley – and I managed not to cry while I read it, which was a pleasant relief after the emotional carnage that was Creativity Inc.
Master the Role of Marketing Manager
In the recruitment marketing industry there are plenty of opportunities to take on the role of Marketing Manager. On Episode 17 of The Skill Point Podcast we spoke to Jade Brar-Haase, the Marketing Director of Murray McIntosh & Associates, about her experiences in the sector.
Finding Creative Focus in Recruitment Marketing
Marketing is a creative industry. But what happens when you’re struggling to find that creative spark? On Episode 16 of The Skill Point Podcast we spoke to Jess Cook, the Head of Content at LASSO and Co-host of That’s Marketing, Baby, about how to keep creativity at the centre of your work.
How to Use Social Selling in Recruitment
Social selling is a topic that’s been sweeping the recruitment marketing circle recently. Whether you’re selling your recruitment company’s services or promoting your podcast, sharing it on social platforms is rapidly becoming one of the most effective ways to get the word out.
Using Events for Recruitment Marketing
Events are a powerful tool for recruiters to grow your talent pools and market your solutions.
On Episode 11 of the Skill Point Podcast we spoke to Elle Nash, the Senior Marketing Executive at Camino Partners Ltd, about how to create effective events that provide value for you and your audience.
Soph Reads Stuff – Storyategy: Unlock the power of your brand with a story based branding strategy
Welcome back to Soph Reads Stuff! In a shocking turn of events, I’ve found a book I didn’t like. That’s not to say it was terrible – there were definitely some good bits – but there were so many issues with the book that I have to give it the lowest rating to date.
Harnessing the Power of Customer Journeys in Recruitment
You’ve probably heard of the term ‘candidate experience’ bouncing around the recruitment industry. Have you ever thought about your customer journey though? On Episode 6 of the Skill Point Podcast we spoke to Rich Evans about how we can utilise the customer journey to our advantage across recruitment.
Create a Powerful Recruitment Podcast
We all love a good podcast. They’re entertaining, educational, and easy to consume. They’re also surprisingly easy to produce. On Episode 5 of the Skill Point Podcast we spoke to Hishem Azzouz, the founder and host of Recruitment Mentors, about his dos and don’ts for recording a great podcast.