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How to get Consultants involved with Personal Branding 

When it comes to recruitment, having a strong personal brand is one of the best ways to gain credibility and build your network of candidates. Despite that, it’s often difficult to get consultants to put time in their personal brands or the marketing campaigns of the wider company. Here are our tips for getting more consultants into personal branding:

Set goals

Are you looking to grow your network? Increase engagement? Boost brand awareness? Establish clear targets before you start so you can demonstrate to the people involved that your efforts have been successful afterwards.

Plan out the project

Write out exactly what you need from people before you start. Approaching colleagues with a fully-developed idea of what you need from them is far more likely to end in success than pitching a vague idea that sounds like a lot of mental work for them.

Get people involved

Start by finding the influencers in your company. Who’s already posting on LinkedIn? Who’s up for doing new things? These people are ideal for testing your strategy, and when people see their colleagues succeed, they’ll want in.

Start small

When someone is used to saying yes to small favours, they’re more inclined to agree to bigger ones down the line. Start by asking people to be in a picture of the office to go on LinkedIn. Move to suggesting them starring in a video for the company’s page. This will boost their ego and set you up for a win. 

Be open to their ideas

If the aim is to get people excited about building their own online presence, encouraging their input is a great way to build confidence. 

Keep them updated

Get enthusiastic consent from people before you post anything that they’re in. Let them know when it goes live and where it is too, as that’ll encourage them to interact with and take pride in the content they helped produce. Be sure to share its progress and celebrate your wins together!

Offer support 

Being online comes with a host of challenges. It’s easy to get sucked into vanity metrics or succumb to the taunts of online trolls, so offering support to people who are venturing online is an essential part of encouraging your consultants to utilise their personal brand. This can be as simple as showing up for them if they’re having a hard time.

Say thank you

Once you’ve gotten people involved, it’s important to show your appreciation for their time and effort. Shout about who’s helped you and share the wins that your consultants have as a result of their personal branding work. 

Translate your success

Once you’ve got your trendsetters creating, posting and sharing great content, it’s time to get everyone else involved. Ask your first consultants to act as advocates for personal branding amongst their colleagues. You can use those metrics from the beginning to show people the impact an online presence can create, or you can let your wins speak for themselves. People don’t want to be left behind. 

Still need some help getting started? Reach out to see how we can help you build your own marketing strategy and promote your personal branding strategy. 

The Ultimate Guide to Starting a Recruitment Podcast 

You need to market your recruitment company. Where do you start? 

Maybe you’ve got your own website or you’re active on LinkedIn, but your content isn’t converting. 

If you’ve been here before, you’ll know that the answer is by adding value to your audience. 

People want to be informed or entertained, so everything you share should meet at least one of those criteria. The real magic happens when you combine that with promoting your business and boosting brand awareness. 

While sharing behind the scenes snaps or videos of your office pets is a great way to engage people, it won’t get them invested in your company in the right way. They’ll think of you as the ‘funny dog people’, not industry experts. 

So what is the best way to market yourself as a thought-leader in your niche? 


They’re a great way to get in front of the right people, and are fantastic sources for all kinds of content. Whether you’re cutting clips to share on social media or collating expert answers into a research-backed whitepaper, podcasts are the holy grail of recruitment marketing. 

As well as the endless stream of value-adding content that podcasts give you, they have the added benefit of putting you face-to-face with some of the biggest names in your industry – not to mention potential clients and networking opportunities. 

Our customers have reported that up to 50% of their new clients come from their podcasts. Whether those clients are people who have appeared on the show or have simply been inspired by it, a podcast is a brilliant outreach tool. 

Podcasts are also a great way to share your knowledge. If you have a hot take on the next recruitment technique, you can talk about it on air. If you’re smashing your targets this quarter, what better way to celebrate than updating your network in an interesting clip on how you did it? Consistently talking about your expertise and success will build your brand and establish you as a thought leader and industry insider. 

What’s next?

Okay, so we’ve sold you on podcasts. What’s next? How do you get started? 

If you feel confident that you can do it on your own, what’s holding you back? If you need a hand getting set up, we’re more than happy to help. 

No matter what your ability level or marketing budget, our Ultimate Guide to Starting a Recruitment Podcast will help you take the next step. Made up of years of experience-based advice, this eBook is your one-stop guide to getting started in the podcast game. 

The eBook is launching on Monday the 9th of January, so check back then to download your free copy! We’re also making a Notion template available to everyone who downloads a copy of the eBook, giving you the opportunity to flesh out your podcast plans using our structured template. 

How can we help?

If all of this sounds like a great idea, but you’re not sure you’ve got the time, we’re on hand to help you with all your content creation needs. All you need to do is record each episode, and we’ll do the rest, creating the podcast of your dreams. 

Contact us on to talk about how we can support you in starting the next big podcast in your niche.