Communication is crucial for recruitment agencies. Your clients and candidates depend on timely updates, and as email is often the primary method of contact, it’s essential that your WordPress website can send emails efficiently and securely. Meet SMTP. In this blog we’ll explain what it is, how it works and the details you’ll need to work with your WordPress website’s SMTP plugin.
What is SMTP?
Simple Mail Transfer Protocols (SMTPs) are the industry-standard protocol for sending emails from your WordPress website. It ensures the safe and efficient delivery of your messages, reducing the risk of them ending up in the recipient’s spam folder by sending them from a reliable source. It’s the software that most people use to send emails from their websites, such as newsletters, automated responses, etc.
So why is it important?
Improved Deliverability
If you want to stop your emails from getting stuck in a spam filter, using an SMTP on your WordPress site is the way to go. Using an SMTP significantly increases the chances of your emails reaching their intended recipients by avoiding email delivery issues, such as messages being classified as spam or not being delivered at all.
Enhanced Security
SMTPs allow for secure email transmission using encryption methods like SSL (Secure Socket Layer) and TLS (Transport Layer Security). This ensures your emails are protected against hacking and interception, providing your clients with more security and trust.
Professionalism
SMTPs ensure that your emails appear professional and legitimate to recipients. Using an SMTP increases the credibility of your messages, which is especially important for recruitment agencies who need to maintain a professional image to support cold outreach.
Tracking and Monitoring
An SMTP allows you to monitor your emails, providing insights into your messages’ delivery status and open rate. This is helpful when troubleshooting email delivery issues or when you want to analyse your email marketing campaign’s success.
How to Use Your SMTP
Setting up SMTP might seem intimidating, but it’s easier than you think. Here’s a breakdown for gathering the necessary SMTP details from popular email providers like GoDaddy, Google, Outlook, and IONOS.